A practical guide to accurate local information, useful service pages and Google Business Profile basics.
Make business details reliable
Business contact information, services and opening information should match where customers find your brand.
Use your Google Business Profile properly
Choose categories that actually describe your services, use authentic photographs and maintain correct opening information.
Publish content with local value
Explain service coverage, transport or site visit details, local project examples and questions that customers genuinely ask.
Use authentic customer reviews
Ask for honest reviews without paying for or manufacturing ratings. Respond helpfully where appropriate.
Track outcomes
Review enquiries and relevant Google search data, rather than treating one checklist score as a ranking.
What to do next
Identify your priority and compare any investment against the goals of your business. Use the free tools to understand the starting point, then request help if useful.
Try the related free tool →